Digital Marketing in China
for brands who want to reach out to the Chinese community
Branding and brand development for the Chinese community involve creating a distinct and memorable identity that resonates with local consumers. Content localization and translation ensure that marketing materials are culturally relevant and linguistically accurate, enhancing engagement and trust within the Chinese market.
How Does Digital Marketing For The Chinese Community Work?
China Digital Marketing
If you plan to enter the Chinese market, you probably need to re-align your goals and reconsider your strategy. The Chinese community has a totally different digital ecosystem, which requires unique digital marketing strategies that offshore businesses must follow to thrive in this tiger economy. Our digital marketing experts bring extensive experience working with brands across diverse industries. Our tailored Chinese digital marketing strategies can help your brand connect with the right audience, optimize campaign performance, and achieve a strong return on your advertising investment.
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Unique Digital Ecosystem Of The Chinese Market
The digital ecosystem of the Chinese market is uniquely distinct from that of the West and its local internet regulations are so different from what you know. In the West, you use major platforms like Google, Facebook, YouTube, and Twitter to market your brand.
You also use Google Analytics tracking, Facebook pixel, and YouTube videos to increase your reach. However, in China, all of these platforms are blocked. If not, China’s internet firewall will at least significantly impact your website loading speed. Even the overseas Chinese community still utilize Chinese-based applications to view products and services. That means if you are using traditional methods for digital marketing in China, it clearly won’t work.
The Chinese community also has a parallel digital ecosystem that co-exists with the Western world. Instead of Google, there’s Baidu. Instead of YouTube, there’s Youku. WeChat is a Chinese social media platform unlike any other.
Our Chinese Digital Strategy
Empowering Cross-Border Marketing And Data Driven Business Decisions
You can enter the Chinese market anywhere in the world. If you are a Chinese residing in another country or a foreign organization looking to invest in the Chinese market, this is for you. We can tailor a robust Chinese-focused approach in digital marketing to ensure your business thrives.
Video Marketing
As a business targeting a Chinese audience, the first crucial step is to tap into the opportunity of video marketing. Our company specializes in video production such as YouTube Shorts and Reels for social media.
Content Localization And Translation
Chinese content localization involves adapting your marketing materials to align with local cultural norms, language preferences, and consumer behaviors. This process ensures that your content resonates with Chinese audiences and complies with local regulations, enhancing its effectiveness and engagement.
Tone of Voice
Adopting a Chinese tone of voice in your video content is crucial for resonating with your target audience. You must localize your copy in a way that it touches Chinese consumers. Avoid overtly aggressive or exaggerated claims, focusing instead on building trust and showcasing value in a modest manner. Consistently applying this tone across all marketing materials, ensures your website is more credible.
Industry Language Standards
The distinction between translation and localization lies in the precise use of technical terms. Effective localization involves not only conveying the correct meaning but also using industry-specific terminology familiar to your target audience
Regulations Compliance
For the Chinese community, certain words and topics are sensitive and promotional phrases like “the best” may be restricted. Collaborating with local experts who understand these regulatory nuances can help you navigate potential pitfalls and ensure compliance.
Search Engine Optimization
China’s SEO market has experienced significant growth in a short period. With Google blocked by the Great Firewall, your business must develop a new SEO strategy tailored to China. The primary search engines in China are Baidu, Sogou, Shenma, and 360 Haosou. Our team will focus on the biggest search engines in China when optimizing your videos. When consumers make a search, Chinese consumers will easily find your content.
Baidu
The leading search engine in China, offering a wide range of services and driving driving 61.11% of web traffic across all devices.
Sogou
The most prefered Chinese search engine with market share of 17.5% by January 2024.
Shema
A mobile-focused search engine backed by Alibaba, with 6.86% of the total search engine market share in China.
Haosou
A search engine developed by Qihoo 360, which holds 5.58% of market share across all device types just after Baidu.
Branding in China
Our digital marketing experts bring extensive experience working with brands across diverse industries. Leveraging cutting-edge data, award-winning targeting technology, and a wide range of Chinese media channels, our tailored China digital marketing strategies can help your brand connect with the right audience, optimize campaign performance, and achieve a strong return on your advertising investment. Applicable for businesses who want to reach out to the overseas Chinese community and for offshore businesses who want to enter the Chinese market.
Ready to introduce your brand?
If your organization is serious in entering the Chinese market, you need Chinese Marketing Storyone to help you with building a localized website and content that will effectively reach out to the locals. Chinese consumers are often meticulous in selecting services, reflecting their unique preferences and lifestyle. Therefore, partnering with a native agency that understands these nuances is essential.
